3D Rendering


3D rendering helps Architects to get project approval faster. That is because 3D visualization ensures smooth communication with stakeholders at each stage of work. Which is impossible with traditional presentation means such as drawings and sketches. The problem is that these materials are too schematic and do not provide stakeholders with a clear picture of the final result. This is why they begin to ask questions about every detail of the retail shop design.

Is there any way to prevent these issues? Yes, and it is called 3D visualization for retail design. A professional architectural rendering company can create materials showing the future store in photoreal quality. With such visuals, the Architect can get his project approved much faster. How so? Let’s check out 5 reasons 3D rendering for retail design helps get approvals from stakeholders!

1. 3D Floor plan explains the layout

The 3D Floor plan is a type of 3D rendering that shows a whole property in the section from birds’ eye view. This compact format allows the audience to clearly understand planning, heights, and proportions inside the building as well as to examine all the furniture and decor elements.

That’s why a floor plan 3D rendering can serve as a perfect presentation material of commercial retail design. With this type of 3D visualization, the Architect can show stakeholders a detailed layout of the project, to make sure it’s practical and functional. Namely, they will be able to see the relative position of rooms, furniture placement, smart storage solutions, and all the other elements of a retail store.

2. Exterior rendering

Exterior 3D rendering for retail design showcases the future shop’s external side in detail. Namely, the viewers will see the building’s roof and facade, window displays, entrance, and exterior lighting solutions in photorealistic quality. The effect of photorealism is ensured by the professional of 3D Artists.

With photoreal 3D renders, the audience can see the exceptionally appealing exterior of the future store that is bound to lure many shoppers. Also, 3D rendering shows the retailers how the Designer managed to keep the brand’s unique style and do it in a completely new and unexpected way.

What is more, exterior 3D rendering for retail design showcases the building’s surroundings. This means that with photoreal visuals the stakeholders will instantly see if the future store harmonizes with other buildings and the landscape around. On top of that, 3D rendering allows to see the exterior in both day and evening scenes, and even in different seasons, so the audience can understand how the retail shop will look in various light and weather conditions.

3. Interior rendering 

3D interior rendering for retail design is an asset for presenting the interior part of a project. Namely, 3D rendering allows viewers to examine all functional zones such as showroom and storage space, to see materials chosen for flooring, walls, and ceiling in photoreal quality. Also, the audience will be able to view all the furniture and decor items, lighting fixtures, and other equipment. And that not as separate pieces but in the context of the future retail shop.

What is more, 3D Artists can add figures of people to 3D rendering for retail design. This way, the Architect can get visuals showing customers actually using the future shop’s services: talking to assistants, choosing goods, making payments with a cash register. It will liven the picture up and help stakeholders imagine the atmosphere of the future shopping space.

4. 3D walking through 

3D virtual tour is an interactive simulation of the future retail store. In 3D tours, the viewer can choose on his own where to “go” and what to see. So, using a mouse or a touchpad, the user can move through the virtual store, exploring every room. Also, in a 3D tour, it is possible to change the point of view and zoom objects to see their textures in more detail.

5. 3D walking tour video

A walking tour video is a digital video that allows viewers to feel like they are visitors to the future retail outlet. As everything in a photoreal 3D video is shown in motion, this kind of 3D rendering service gives stakeholders a life-like experience.

In a 3D tour video, the camera guides viewers, allowing them to see both exterior and interior design. First, a video can show the shop’s external look and surroundings, then the camera “move” inside the building through its main door to show the interior part. It leads the way through all functional spaces of the store, including utility rooms, letting examine every detail thoroughly. To intensify the visual impact, 3D tour video can include a soundtrack selected specifically for the video.

Want to present retail designs at their best and get project approval faster than before? Contact us and get the whole pack of top-quality 3D architectural rendering services!