There are countless secrets and tools to make a real estate advertising campaign successful. But with people looking for properties online now more than ever, catchy visuals are the main key to getting those sales. And there’s one thing that can help you use the power of images to the fullest and convert prospects into realty buyers like never before. It’s real estate CGI.
With 3D architectural visualization, realtors can get different types of high-quality visual content. From photorealistic stills to interactive walkthroughs of yet-to-be residences, CG technology provides so many options to liven up any real estate listing. It greatly helps prospects to make up their minds about buying or renting a place they saw in an ad. And they won’t even have to leave their homes to do that!
Now, ready to learn about the types of CGI and how you can use them to improve your next promo campaign? Then read on!
1. Show the Future Look of Properties Under Construction
The number one unparalleled benefit of CGI is that it allows preparing and launching a real estate advertising campaign before the construction of the building is complete. Professional 3D rendering provides for highly photorealistic results, which cannot be achieved with any other kind of illustration. The images will also be completely accurate because 3D artists base their work on architectural drawings and/or BIM files.
That’s what you’re really selling to your clients. Not just a “box”, but a lifestyle. And with limitless possibilities of CGI, you can have numerous unique settings for each of your properties, for every campaign. So, give your prospects some inspiration and they’ll be more likely to sign a deal with you faster and with no doubts.
2. Use the Power of Virtual Staging
Whether the property you’re selling is under construction, unfurnished, or needs renovation, your real estate advertising campaign still needs to present it as a desirable investment. With virtual staging, you can do exactly that. Using photos of the realty for sale, professional 3D artists can create a virtual copy of it and digitally furnish the interior in any style you want. They can also do a virtual renovation by removing imperfections and adding fresh finishes to walls, floors, and ceilings in the pictures.
With such CG images, you’ll be able to demonstrate the full potential of real estate that doesn’t look like much at first sight. For the advertising campaign, you can show actual photos next to 3D renders as samples before/after visuals. That’ll give your buyers the confidence that the place they’re seeing in the listing has everything to become their dream home with a little work on it.
3. Add Walkthrough Videos to Your Listings and Ads
Video is the type of visual content that’s been dominating social media and websites for a while now. People love watching videos more than looking at still images or reading text. That also makes this type of content perfect for online advertising.
Using walkthrough 3D animations in your real estate listings, social media posts, and ad campaigns will definitely get you a lot of views and audience engagement. Your prospects will be able to view a dozen of such quick video tours in just a few minutes. As a result, they’ll be able to choose the one they like the most a lot faster, and with no effort. And you’ll get more happy clients in a much shorter time than in the case of advertising with pictures alone.
4. Include 2D and 3D Floor plans in the Listings
It’s true that floorplans alone don’t do much as visuals for a real estate advertising campaign. But they sure are a great addition to photos, photorealistic 3D renders, 3D tours, etc. Real estate house plans allow prospects to fully understand the dimensions of a space. Plus, they allow seeing what kind of furniture layout one can have in a particular house.
Apart from the regular 2D floorplans, a realtor can have the same plans done in 3D. Those can be virtually staged to look realistic so that it’s even easier for prospects to understand them. Overall, masterfully done digital floorplans, both 2D and 3D, can be very useful and informative for a realtor’s clients. Plus, they make the listings in an advertising campaign look truly professional.
Need professional 3D visualization services for your realty advertising campaign? Contact us at Home3ds and get top-quality results in the shortest amount of time!
