If you haven’t yet started offering video tours, you’re most definitely leaving money and opportunity on the table.
Let’s find out why you should invest in video tours.
1. VIDEO IS EASY TO SHARE
Because people are watching more videos than ever, you always need to be in this market. People share videos like wildfire across the web, so real estate video tours can help get the word out.
Running a real estate agent allows you to bring people in with relevant content so that they have bought into your brand and expertise when it’s time to buy a home.
You can easily embed video links and share them among different platforms. From that, you can build an audience and sell the home later.
2. PEOPLE CAN IMAGINE THEMSELVES LIVING IN THE PROPERTY
On top of that, real estate video tours create a personal relationship with buyers.
A viewer will watch it indirectly, imagining what it would be like to go through those doors every day like a homeowner.
If you can get someone to imagine living on a property you’re selling, you’re on your way to selling.
This is traditionally done through a home view. However, home views can only be shown to a limited number of people, based on scheduling parameters.
With video tours, you’re basically going to show someone around the clock as many times they want to watch it. It takes the pressure out of the situation and allows people to spend their time when they feel about an asset.
3. YOUR LIST WILL INCREASE THE TRAFFIC WITH REAL ESTATE VIDEO TOURS
To really get the most out of your agency, incorporating real estate video tours is a must. The more video tours you make, the more traffic you will have to your website and your entire brand.
People are more likely to watch a video faster than scrolling through countless text-based lists. When you ask people to watch your video tours, these videos will make them stop and be ready to consider some homes for sale.
In a congested real estate market, you need every age you can get and videos help you leverage a large number of users.
4. VIDEO SELLS THE PROPERTY BETTER THAN STATIC PHOTOS
When viewers have the choice of static photos vs HD video, video will win out every time.
A static photo cannot represent a home you’re trying to sell. A moving video helps people get a true assessment of room size, flow, and design principles of the home.
Invest in some great video equipment, or better yet, hire a professional design company that can create rich video sightseeing content for you.
Since you can only create a first impression once, top-notch video helps you to do every home listing justice.