Some people might think that floor plans are just a small part of property sales, when, they are an essential part of the marketing process. Every day, buyers have different offers, that’s why It has become even more important to make your listing stand out when buyers are flicking through hundreds of images online, and this is where a good quality floor plan can help boost your property marketing. Here are five reasons why using a floor plan can help sell your listing faster.
1. Floor Plans Provide A Blueprint For The Imagination.
Striking images is the best way to someone who is searching for property. But without a Floor Plan, buyers can have a hard time taking that next essential step – visualizing themselves, their possessions, and their lives inside a home. When you include a Floor Plan alongside striking imagery, you help the prospective buyer move onto the next phase of the purchase process: visualization.
2. Floor Plans Increase Clickthrough By Up To 52%.
No click, no sale. In fact, no click, no chance of a sale. Credible research from both the US and the UK indicates that a Floor Plan will increase viewer clickthrough by over 50%. Research by Rightmove puts this number at 52%. But the significance of this stat is compounded by their additional finding that 1 in 5 property shoppers will completely ignore a listing if it does not include a Floor Plan. If you are an agent hoping to transcend the cooling new reality of the real estate market, this statistic alone should convince you to include a floor plan with every listing you post.
3. Floor Plans Are The Perfect Portal To A 360° Virtual Tour.
If the coronavirus pandemic caused one lasting shift in real estate, it’s that it has made the 360° Virtual Tour an essential feature when it comes to marketing a home. Now, this was a massive exaggeration, but what is no exaggeration is that buyers almost universally now prefer to visit a home via a Virtual Tour before asking to view it in person. Agents love Virtual Tours because they prevent them from wasting time showing properties to the merely curious.
4. Buyers Want to See Floor Plans When Searching For Property.
Floor Plans are important to potential buyers. How’s that for a reason to include them when selling your house? National Association of Realtor’s 2022 Home Buyers and Sellers Generational Trends Report has once again determined that Floor Plans are the third most important website feature among those who purchased homes for sale over the past year.
Get started including Floor Plans for selling your home today. Contact us at Home3ds to improve the time spent on your listings with fast and affordable 2D and 3D Floor Plans
