Pre-selling unfinished properties take a great amount of effort on a developer’s or a realtor’s side. Because they need to persuade the prospects to pay for something that doesn’t exist yet. Naturally, they have their doubts about making an investment. What if it’s not worth it in the end? In this case, using real estate rendering services to sway their decision appears to be the most reasonable solution for developers and realtors.
With the help of 3D architectural visualization, development or real estate companies can get photorealistic visuals to promote properties that are yet to be built. Furthermore, CGI is not just about still 2D images. It can take the form of digital videos, virtual reality experiences, and interactive 3D panoramas. And if used smartly, those types of content can take the promotional strategy to a whole new level. Want to know more? Then keep reading to learn about the 6 ways 3D rendering services help to market real estate objects under construction.
1. Real Estate Rendering Allows for Making Stunning Outdoor Ads
Outdoor advertising is a traditional and one of the most reliable ways to get people’s attention. It includes putting up promotional visuals on billboards, massive outdoor posters, public transport interiors and exteriors, and so on. But what does one show when the thing being promoted is not finished yet and photography is out of the question?
This is where real estate rendering services save the day. They allow development companies to get incredibly photorealistic images of the expected results of their ongoing projects. Moreover, 3D visualization makes it possible to create a particular mood for the images, as well as to make the developer’s brand visually recognizable in them. All thanks to the wide array of tools within professional 3D software that allow tweaking every aspect of the visuals, including lighting, color grading, brightness, contrast, glow, etc. Those manipulations help to create a unique, recognizable style for marketing materials.
On top of that, the pictures can be rendered in any resolution without the loss of quality. This means that the ads will look extra crisp even on the largest billboards and digital screens.
2. Architectural CGI Makes Great Content for Printed Marketing Collateral
Despite the popularity of the digital means of promotion, printed collateral is still relevant and is not going anywhere any time soon. It includes flyers, pamphlets, brochures, basic indoor banners, X-banners, roll-up banners, brand walls, etc. Those things are usually distributed in places like malls, business centers, and, most importantly, at developer sales offices.
Using real estate rendering services, a company can fill all of the above kinds of collateral with beautiful and informative visuals. For instance, there can be a bird’s-eye view of a future residential complex showcasing the entire area. Then, one can have close-up views of a building to demonstrate the high-quality materials used in construction. And, of course, it’s always possible to show the interiors, empty or with example furnishings. With all that, prospects will get all the information they need to decide in favor of making a purchase.
3. Real Estate Visualization Provides Assets for VR Experience
Many studios offering real estate rendering services list the creation of 3D models for VR among them. Essentially, VR tours allow potential buyers to view properties as if in person using a special headset and a pair of controllers. This way, they can better understand the size and layout of every room, and there’s no time pressure. As a cherry on top, the development company can order several virtual staging options to switch between in real-time.
Now, the greatest thing about implementing VR is that the cost of investment in it is quite low for the developer. Especially in cases of large-scale projects, such as condos, where many apartments have the same layouts. And the best places for hosting those VR tours are, of course, sales offices. Because prospects come there to get information that will help them make a purchasing decision. So, investing in the best possible customer experience at this pivotal stage is absolutely worth it.
