photorealistic rendering

Use Photorealistic Rendering To Sell Construction Faster

While it is alarming for many real estate agents, one thing can help sell these properties faster: photorealistic rendering. Combined with good real estate website design, and you can get better sales.

Here’s how you can use a photorealistic rendering to sell quickly. Read on and find out more about the benefits of photorealistic 3D rendering.

1. To Complete The Design Faster

When it comes to customers, they aren’t likely to buy or build a house they are not into. You need to show your customers a photorealistic rendering of the design. It’s especially important if you want to sell in a more effective manner.

What’s better is if you use Virtual Reality to help them see and choose from a group of possible designs. With this method, you can ensure that they have a greater role in perfecting their future home designs.

That will help a lot in helping close trades faster. It can be more applicable if you work with well-planned communities.

2. Market Properties In Advance

Do you still lack customers? If so, you can use 3D rendering projects. This can help start a marketing campaign for your properties online.

It is important to remember that more than 90% of home buyers will use the internet to start the process. This means you can use 3D rendering and VR to facilitate the video-walkthroughs.

You can strengthen this by using various animations and other marketing visual aids. With the use of these stunning, realistic photos, you can make customers buy your property by impressing them.

3. Sell Pre-Sale Homes Faster

In most cases, pre-sale homes are more affordable than properties that offer instant occupancy. Despite this fact, most of the people buying homes will choose the latter option. After all, most clients feel more secure when buying homes they can see in actuality.

That means they don’t like buying properties that they can only see with pictures. If your customers are still on the fence, you can use the 3D interior rendering service along with virtual reality.

As stated above, 3D rendering will give an accurate, realistic representation of what your project has to offer. At the same time, the technology you use will allow you to bring the best features.

It also shows other important selling points of the property you plan to sell. Your customers will have the means to see what assets are the best.


When it comes to selling properties, the story plays a huge part. Most people no longer see properties for their inherent use nowadays.

This knowledge will help you tailor your rendering to their needs. It allows you to tell an effective story. Here are the tips that can help you get it sold:

1. Get Started With Building Design

Your first objective is to understand building design. There are many ways to do this—read books, talk to architects, or look at construction documents. The more you understand the way buildings come together, the better you can make a life-like visualization.

2. Capture The Experience

Whether it’s for public or customer purposes, your end goal should always to explain a profound concept. You should show what it likes to experience the complete space. This task can become quite annoying and difficult, but it should be your most focused aspect.

Put simply, you need to make sure you get what your customers feel. Typically, it’s to feel like your photorealistic rendering is alive and dynamic.

3. Spend Time On Lighting

A lot of clients break their immersion when the rendering has poor lighting quality. Humans grow knowing the lighting conditions in the real world. What this means is that it’s obvious for everyone when it’s off even for a little bit.

Allocate a lot of your budgeted time to work on the lighting. That helps recreate the realistic physical condition in your renderings. A lot of apps come with features that help produce natural lighting, but it’s up to you to understand how to best use these tools.

4. Think About The Composition

When taking a photo or making artwork, the composition is the most important foundation for a good photorealistic rendering. Using the right visualization, you need to start composing a scene that looks engaging to your customers. You can use concepts like perspectives, diagonals, and the so-called “rule of threes” to achieve it.

Use 3D elements to make a few test scenes. This enables you to get feedback from your peers. They’ll have the means of giving an accurate critique and highlight which scenes give you the best composition using geometric perspectives.

When it comes to real estate marketing, using photorealistic rendering can help a lot and flesh out the properties you intend to sell. A lot of sellers use this method now. So if you haven’t tried it yet, now is the best time to do so.