Here are some tips to help make a success of a real estate business:
1. Use “Inbound” Marketing to increase visibility for your website
Inbound marketing primarily focuses on getting the information found by clients, including content marketing strategies and online platforms to reach potential clients. The content of the website must be up to date and consistent with their ‘search’ criteria, whether it is finding a home or an apartment.
Besides, the cost of “inbound marketing” is up to 62% cheaper than traditional “outbound marketing”. This strategy not only leads you to potential clients but also helps you quickly achieve the desired revenue.
2. Blogging about the real estate marketing and business
The statistics also show that up to 57% of businesses find online clients through blogs. To reach clients in this way, make sure to create and update your blog on a regular basis. Blogging can help businesses get closer to their clients. And so, this is one of the top real estate marketing strategies that your business cannot ignore.
For example, you can easily reach clients by answering their questions in the most recent blog post. The more you write, the more people will know you.
3. Image marketing dominates the vanguard
In addition to traditional real estate marketing methods such as organizing events, providing publications for sales, advertising and promoting communication …, a series of marketing tools with new and strange elements also gradually penetrated the market. Accordingly, 3D photos and film illustration architecture, as well as 360 Virtual Tour, are no longer a strange term in real estate marketing.
Besides, 3D photos and movies help viewers have a more detailed view of each angle of the product, observing the perspective, the interior layout of the apartment or the panoramic view of the project, 360 Virtual Tour lead clients into each space, help them experience and observe a true 360-degree project simply by hovering the mouse on the screen or touchpoints like when using a smartphone.
These solutions have established a unique position in marketing effectiveness for projects that are still in the construction phase. Most of the big developers are now applying this marketing solution to reach clients.
In the last two years, the Matterport showcase has become an indispensable solution in real estate marketing. This service helps clients to have a clearer perception, a better sense of measurement about the design, layout of floor space and furniture in the room through the floor plan view and the 3D view of the whole house (dollhouse view).
4. Mobile element is also important in real estate marketing
Up to 45% of online clients use a mobile phone or tablet to search for homes, and 22% of which find and buy a dream home through mobile applications. Recognizing the importance of these technologies, 83.6% of brokers with incomes of $ 100,000 or more often invest no less than $ 2,500 in technology features to enhance their business.
Most people are very busy. Therefore, you need to ensure that your website displays well on mobile devices, thereby reaching clients and potential tenants more effectively and quickly. The advantage of this platform is that transactions are fast, creating work paces on different applications to save time and exchange information faster.
5. Use SEO techniques appropriately
Creating a website for real estate business and updating daily content is important but not enough without SEO tools. SEO really helps you with online management, so you can meet potential clients on the internet.
A standard SEO article must make sure to include keywords and phrases that best suit the site’s content. Using exact keywords, especially in the title, will help your site to the top of the search results list.
Besides, check if the content of the posts is related to each other or not. If any, create an internal link leading to this content so that users can easily look up related information written before. This also helps users stay on your site longer.
6. Branding with videos is a perfect real estate marketing method
You can easily market your real estate business by creating interesting videos. A good way to start is to create a video series of what you can offer to your clients. From these videos, users will expect more from the next videos if they find them really useful.
