3D Rendering



Traditional 2D designs and blueprints can give a good sense of a design but can be difficult for those without a background in architecture to interpret. 3D renderings present buyers and developers with a better understanding of a design. Architectural renderings also provide many benefits to architects and designers during the design and marketing process. Below are 12 benefits of 3D architectural renderings:

1. Better Design Accuracy

Even with the most precise calculations, people can make errors in measurements and angles in architectural design. 3D rendering allows designers to test models for accuracy of measurements and structural integrity.

2. View From Any Angle

While 2D drawings are limited to a few different viewpoints, 3D rendering allows designs to be viewed from any angle. This is helpful both on the back and front end. Designers and architects can visualize buildings and rooms from every angle for a fuller understanding of what the final design will look like in real life. When used for advertising, 3D renderings can display many angles that highlight the best and most interesting features of a design for buyers.

3. Improved Communication

3D architectural renderings improve communication between designers and architects who are collaborating on a project as well as between designers and their clients. Architects can share electronic renderings quickly with colleagues and make changes easily. The realistic visualization provided by 3D renderings allows clients to understand complex designs better than trying to decipher 2D drawings.

4. Catch Problems Earlier

The improved accuracy and ease of visualization afforded by 3D renderings also make it easier to catch errors in designs earlier in the process. This allows potential problems with stability or structural integrity to be corrected before construction begins.

5. Make Adjustments Earlier

3D renderings can also make it easier to recognize areas for improvement early in the process. Designers and architects may notice unappealing spaces and make design changes, or a client may be able to identify features they dislike. You can also show 3D renderings to test audiences before construction and allow them to give feedback on the design.

6. Make Design Changes Easily

Compared to traditional blueprints or drawings, 3D renderings can be updated and adjusted more quickly and efficiently. Alterations can be made on the fly during meetings with clients or colleagues so you can deliver better service and agree on a design element faster. There is also more flexibility to experiment with new ideas or options without recreating a design from scratch.

7. Reduce Construction Costs

By correcting errors and making adjustments before construction, builders prevent costly stalls in construction that would occur if problems weren’t caught until building. By ironing out potential kinks early, construction crews can shorten execution time, which also reduces costs.

8. Better Visualization of the Final Result

The marketing potential of 3D renderings is what makes them so appealing to real estate agents, designers, architects and builders. 3D architectural renderings allow clients and potential buyers to visualize the building more accurately than traditional 2D drawings. Because most consumers now browse listings online, producing vivid electronic representations is essential to converting prospects to actual buyers.

9. More Engaging Advertising

In addition to providing more accurate images, 3D renderings are also more engaging than 2D drawings. 3D architectural renderings can be beautiful and eye-catching. Viewers are often surprised that 3D renderings are not real photos of the building or room. Potential buyers are more likely to pay attention and respond to advertisements that feature attractive 3D renderings instead of flat 2D designs.

10. Immersive Marketing Potentials

Technology today makes it possible to create incredibly immersive 3D renderings of properties and homes. Take 3D architectural renderings to the next level in 3D architectural animations. These videos carry the viewer through or around the project to experience what that space would feel like in reality, even if the property has not yet been built. When potential buyers can truly visualize themselves living in the space, they are more likely to convert. These videos also afford a leg up for your marketing efforts as over 80 percent of people report being convinced to purchase a product or service after watching a video about it.

11. Advertise Earlier

While 3D architectural renderings are a valuable selling point for existing properties or apartments, they are even more useful for gaining interest in properties that have not yet been built. Architects can sell designs to developers using realistic 3D renderings, and real estate agents can advertise apartments or office spaces while they are still in the construction phase. 3D renderings of architectural designs are also particularly helpful in boosting investments. When potential investors can better visualize what a property will look like in real life, they are more likely to support it with an investment. Advertising earlier also means you can start receiving income from your properties more quickly after they are completed.

12. Perfect for Online Advertising

Online advertising is the primary means of advertising today, and 3D renderings are perfect for online mediums. You can promote 3D renderings on social media, your company’s website, or online listings. When you post 3D renderings online, you reach a broader audience, which leads to more conversions.

3D architectural renderings can be a valuable resource for designers, architects, builders, and developers. If you are considering incorporating 3D renderings in your design or marketing processes, Home3ds is here to help. Contact us today.