The following article will help you.
1. Architectural 3D film should ensure a reasonable amount of time
Architectural 3D films are a perfect tool for accurately and vividly capturing the visual and sound of a building. It helps clients have an overview of a project. However, how long should a video be? After studying the needs of clients and the process of watching a short film of the audience on social networks, the filmmakers make recommendations on the length of the architectural 3D film to be at least 2 minutes.
With such a total duration, the manufacturer should not put too many details. They need to allocate appropriate images, provide gadgets, choose the main and secondary points to create highlights for the movie. 3D movies should not be too long to be boring for viewers. This will make viewers abandon the film without feeling the message that businesses want to send.
2. Architectural 3D film needs to be carefully photographed
The design department needs to focus on the design so that the 3D simulation tool can promote project visualization. With the clear and realistic images, clients will have a good impression of the project. This helps the sales team expand the market and enhance the likelihood of successful trading.
If a 3D film is not carefully invested, it will go against the original plan, make a bad impression on clients and be costly. The images in the film should be polished and selected light angles to help your project stand out from the competition, increasing the plus points in the eyes of the viewer.
3. Choose the appropriate transmission mode for each project
Different projects or ideas have different ways to convey their message. There are many contents to present, however, the current film form exists in two main schools: the film has emotional elements and the movie introduces gadgets following the standard trend (functional). The choice between these two forms greatly affects the choice of film production application.
For projects with a lot of strengths in the interior, designers will prioritize the functional style because they want to take full advantage of their strengths to show off to clients and hit on their actual needs. In contrast, businesses that have less strength in the convenience will find specific target clients such as newlyweds, newly graduated students … to exploit appropriate content, from which to choose a form of transmission targeted to the target audience.
4. Architectural 3D film needs to fit to the direction of the sales strategy
The real estate marketing strategy is always a unified one for the company’s target direction as well as the sales team. Marketing should not go in a separate direction from the rest of the activities. It will not show the vision of the business owner and cause clients to misunderstand the company.
Architectural 3D film is a sales tool in marketing strategy. Therefore, filmmakers must always follow details about project characteristics, business plans, and audiences during the implementation of the target products … Since then, the content of the transmission will always conform to the original plan, helping maximize the effectiveness of advertising and communication. Moreover, investors need to prepare investment resources for the 3D film development plan to make the process go smoothly and faster.
In short, the 3D film is opening a new path for real estate marketing to bring clients to more wonderful experiences. However, not all films bring success to businesses. Following the above rules with creative ideas, we hope that you will be more successful on the way to promote your business.
