360 video tour

Nothing can defeat the 360 video tour in property marketing

In terms of marketing your property online, nothing can defeat the 360 video tour.

Potential buyers or renters can see the entire property from the comfort of their own home. It helps them assess whether the property is worth seeing or not. As a result, you receive outreach only from very interested parties.


The 360 video tour showcases a 360 view of the property. It creates a virtual tour that makes viewers feel as though they’re actually touring the property.

Virtual tours take viewers through the entire house so they can see all of it, not just select pictures. They act as a preliminary tour instead of just the small taste that slideshows offer.

Therefore, if you want to attract buyers and renters who really care, producing360 video tour is the way to go.


Producing a 360 video tour is an opportunity to showcase as many properties as possible without overloading your site. In these videos, you can show all the walls in a room, and then show the ceiling and the floor. From there, you can move into the next room, showcasing all of the hallways as you go.

A large property will likely result in a long video. Long videos eat up space on your drive and file-sharing systems. To reduce the amount of time, you might consider making a video tour of each room.

If that’s the case, clearly mark on your website which video shows which part of the house. And always make sure the video has high resolution to optimize the graphic quality.

Includes a voice to speak about various points of interest on the property. You can take the opportunity to give specific dimensions as well as directions to different parts of the property.

If for any reason, the voice is not possible, consider including a piece of soothing and pleasant music. Use your software to post text notes about assets in videos.


Creating 360 video products requires a video camera that can record in high resolution. The recorder must be equipped with a fisheye lens with a 180 field of view.

Recorder battery life tends to drain quickly. And chances are unless you’re a seasoned professional, you’ll end up reshooting at least some of your footage. To maintain battery life, you’ll need a recorder charger, spare batteries, or a power cord.

One underestimated piece of equipment that you’ll need is a mobile tripod. The tripod will keep the recorder steady and the view even while you wheel the recorder around the property. Without a tripod to help, the view will shake with your movements, making for a poor tour experience.

You’ll also need video editing software that is compatible with your recorder. It is important to note that some software can work with only certain types of video files.

Before shooting, look over the recorder and software manual. Check the software settings and feed settings. Do a short test video to make sure everything works and the footage is compatible with the software.

Failing to run a test could result in unusable footage as well as wasted time.


Your 360 video tour will end up on your website.

Different websites have different requirements when hosting videos. Some allow you to directly upload videos while others cannot host videos and need embed code to play videos.

There is also the tech support to consider. Some web hosts run on Java, some on Flash, and some on Shockwave.

Review the site’s requirements and support before posting your video. Not doing so could result in your videos being unplayable.


If you are in the real estate industry and busy trying to sell and rent your properties, recommend creating 360 ​​video tours.

In case you don’t know how to create a 360 video, it may be beneficial to hire an expert.

Professional measurement

Most videographers are freelancers who run their own businesses. In many cases, you won’t find a well-known business that leases its videographers.

Every video production professional will have some sort of an online presence. In most cases, that presence will include social media platforms as well as a website.

The website should include a portfolio for potential clients’ viewing. Review the video production professional’s portfolio thoroughly. Ask yourself the following questions.

  • Do any of the videos shake? If any, how badly do they shake and when does it happen?
  • Are the video pixels clear? Can you see exactly what the video is portraying?
  • Is the footage overexposed? Do glass and metal surfaces shine so brightly that they look like light sources?
Measure the expert’s cost

Freelancer fees vary depending on the project and estimated time. Any additional hours will likely require an extra fee.

When approaching the expert you selected, be clear about exactly what you want. That way, professionals can accurately estimate their costs for the job.

After you get the estimate, compare the quality of their work with the quality of other video production experts. Is it worth it for them to charge you?