3D virtual reality has given real estate flexibility in the ways it presents properties to buyers.
Gone are the days of slideshows that people scan through. Now buyers can intimately experience properties regardless of time and location.
The flexibility 3D virtual reality has brought to the real estate industry has created a host of benefits. Keep reading to learn why it’s poised to revolutionize the real estate landscape.
1. 24/7 Open Houses
It used to be that if someone wanted to see a property, they would have to carve time out of their day.
That was difficult because during the week buyers could normally only see properties during short lunch breaks. On weekends, buyers would need to forgo time that was allocated to family activities.
Fortunately, the days of time constricted open houses are over with 3D virtual reality.
Now buyers can see a property in-depth on their own time. Whether they’re giving themselves a tour on their laptop or have a virtual reality headset to fully immerse themselves in a listing, buyers can now attend an open house during the times that work best for them.
Time isn’t the only barrier to seeing a property. Many qualified buyers may be out of state or out of the country.
The real estate industry’s ability to engage those buyers has grown substantially with 3D virtual reality. They can now give remote buyers highly personalized, in-depth property tours so long as they have access to the internet.
3D virtual reality expands the buyer-base for any listing manager who chooses to leverage it.
2. Buyers and Sellers Are Saving Time
For every property somebody buys, they have gone through a ton of listings that they didn’t connect with. For buyers, that means days wasted. For those showing rejected listings, it means time spent that could have potentiality been used to court somebody who was truly interested.
With 3D virtual reality tours, customers can experience property remotely. Even at a distance, they can get an accurate depiction of what they’re getting themselves into. After a 3D tour, buyers have a better idea of whether or not taking the next step to see a property in person or engage a listing agent is worth their time.
This buffer between buyers and properties weeds out people who are not likely to purchase. Because of this weeding process, listing agents can be sure that everyone who contacts them for additional information or an in-person showing is a serious lead.
3. Buyers Can See the Final Product
In real-estate, you don’t always have the luxury of showing a buyer the final product. Sometimes properties are still under construction, sometimes they are not staged, etc.
For many buyers, their vision of what a property could be is limited. What they see in front of them is solely what they will factor in their purchase decision.
3D virtual reality allows listing agents the opportunity to stage properties beautifully. It even allows them to showcase and pre-sell properties that are not built yet!
For customers, that’s a win because they won’t pass up something that would have been a good fit for them. For sellers, it’s a win because they don’t have to rely on a buyer’s ability to visualize to engage them.
4. Interactivity Is Creating a Sense of Ownership
The interactivity of 3D virtual reality makes buyers feel like they own space before purchasing it. Being able to walk through a property that’s staged and void of marketing devices creates a feeling that a buyer is alone on a typical morning or evening in their newly purchased property.
That personal connection creates emotional anchors to space and, ultimately, can help drive buyers to close a deal.
5. 3D Virtual Reality Speaks to Your Company’s Quality
A company’s willingness to embrace the latest technology impresses things on their customers.
It says that a company is ahead of the curve, elegant, and trying to do everything it can to meet customer’s changing tastes.
When you choose to incorporate a 3D virtual tour into your marketing plan, it immediately makes your listings and company stand out beyond those that choose to leverage traditional means of marketing.
If you’re a developer or listing manager looking for cutting-edge 3D renderings, marketing materials, architectural design, BIM consulting, construction management, or general contracting services, contact us today.